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Hockey Operations

Head Coach- Alex Armstrong

Alex Armstrong purchased the Pembroke Lumber Kings in the summer of 2019 from Dale McTavish.  Like many Junior A owners, Armstrong has taken on role of head coach and general manager of the club.  After playing with the Brockville Braves of the Central Canada Hockey League, Armstrong moved into coaching following his playing career. He has coached the Trenton Sting and Smiths Falls Bears and also had assistant coaching roles with the Hawkesbury Hawks, the Braves and the Royal Military College in Kingston.

Learn more about Alex Armstrong in this interview with Your TV community television in Pembroke.

Assistant Coach/Director of Player Personnel- Keith Roach

Keith was born in Deep River, Ontario and played with the Pembroke Lumber Kings from 1989-91.  Keith went on to play four years of university hockey with the Royal Military College Paladins (Redmen) in the CIS from 1993-97.  After his playing career, Keith became very active in coaching at all levels. He was an Assistant Coach with the Lumber Kings in 2001 and a Head Coach with the Arnprior Jr. B Packers in 2002.  He also coached minor hockey in Deep River, Petawawa , and Eganville at all levels.  In 2007, Keith co-founded the Upper Ottawa Valley Aces ‘AA’ program and coached the Minor Bantam team that went on to win the OEMHL Championship.  Keith has been a head hockey instructor with Huron Hockey, RMC Hockey Camp, and the Pembroke Lumber Kings Hockey School. At Fellowes High School, Keith served as the Administrator/Instructor for the Fellowes Hockey Academy program and was the Head Coach for the boys’ hockey team that participated in two OFSAA Championships during his post.  In 2015, Keith co-convened the OFSAA Boys’ Hockey Championships here in Pembroke.  Currently, Keith is the Program Leader of Student Services. Keith is married to Lindsay and they have two children Logan and Mikaela.

Goalie Coach - Mavric Parks

Stats and Video - Jamie McConnell

Jamie McConnell is the General Manager of the Whitewater Kings, the Junior B affiliate of the Pembroke Lumber Kings. He has held the position since the 2018-19 season, the second year of operation for the club.  In addition to his GM duties, McConnell also supports the gathering of statistics and video for the Lumber Kings coaching staff.

Trainer/Equipment Manager- Rodney Stewart

Under-18 Head Coach - Adam Dewan

Strength and Conditioning Coach - Kevin McKinnon