The Pembroke Lumber Kings have several home games televised live every season, very few other Junior "A" organizations have this available for fans. The team also has numerous radio stations broadcast coverage of the games, as well as the Lumber Kings receiving major coverage from our local print media, all combining to give the Pembroke Lumber King players the status of celebrities within our fan-base area. This extensive media coverage allows fans to connect with the Lumber Kings like never before. Fans can also keep up to date with the Lumber Kings on Twitter as well as on Instagram for daily news, contests, and behind the scenes photos.
Our players are often in demand to make guest appearances and participate in many functions and charitable events. They are role models for the younger members of our community and they develop valuable public relation skills through such civic involvement. All this contributes to the development of valuable life skills to better prepare all Pembroke players for the next level in their career, as well as in their everyday lives.